Alexandra Fisher

P R O F I L E

  • Creative Design + Branding. Elevate brands with cohesive digital and print collateral, including visuals, storytelling, and messaging that amplify awareness and engagement. Leverage Psychology background to transform market and competitor research into consumer insights that inform design decisions.
  • Project Management. Shape the vision, driving innovation from concept through execution. Balance contributions across tech, creative, and business disciplines. Work closely with clients and stakeholders to advance projects in a timely, cost-conscious manner.
  • UX / UI Design + Product Development. Inform development, enhance utilization, and elevate output. Experienced in qualitative and quantitative research methodologies, data analysis, and evidence-based design. Embrace AI and emerging technologies to develop products, evolve offerings, and deliver client solutions.

Connect people, ideas, and experiences, balancing big-picture vision with attention to detail. Communicate clearly: written, public speaking, or through compelling designs that convey cohesive brand identity. Foster cross-functional collaboration, mentor talent, and create an environment where curiosity, experimentation, and thoughtful risk-taking thrive.

P R O J E C T S

  • Developed ELLUME, an AI educational tool that allows students to upload homework, then breaks down lessons and problems step by step with interactive prompts. Offers a variety of approaches based on learning style and course objectives.
  • Conducted study on AI use related to achievement beliefs. Results showed a small but statistically significant relationship between stronger achievement beliefs and higher levels of AI use among Gen Z.
  • Researched integrating AI into therapy to enhance social functioning and learning in neurodivergent adolescents. Worked directly with Angela Duckworth.
  • Polled target demographics on AI-assisted reading and writing, gathering data from adolescents and parents on overall wellbeing before and after usage. Found an increase in life satisfaction when AI is used for reading and writing.
  • Created hands-on Positive Psychology resource, a guided journal that uses topics from psychology to prime users for setting and achieving goals.

E X P E R I E N C E

GRIT LAB, Philadelphia, PA | Psychology Teaching Assistant (2024 to Present)

Course based on Dr. Angela Duckworth’s bestselling book, Grit.

Selected as one of four undergraduate teaching assistants by Dr. Angela Duckworth. Taught Grit Lab at the college level, guiding discovery projects, actively engaging with students, and grading coursework. Taught Grit Lab to under-resourced high school students in New York and Los Angeles, expanding curriculum access. Met weekly with students from three schools to discuss topics and facilitate activities. Worked with 120 students.

  • Proposed and integrated live guest speakers to enhance course engagement.
  • Evolved course structure based on annual surveys and videos.

SENTIENT SF, San Francisco, CA | Design Intern (2025 to Present)

Harnessing AI to reshape marketing, brand strategy, and customer engagement.

Contribute to UX / UI, web design, and presentation design initiatives. Design and refine user-centered interfaces and web experiences. Balance aesthetic clarity with usability and apply design principles in typography, layout, and color theory. Perform wireframing and prototyping to advance design projects and hone brand.

  • Developed cohesive visual systems and presentation decks that clearly communicate complex ideas.
  • Advocated for brand distinction, adding purple as an accent color and sleek bubble designs to website.

THE HELIX SCHOOL, San Rafael, CA | Design Intern (Summer 2025)  

Nonpublic school serving ages 5–22 with autism spectrum disorder; interdisciplinary, relationship-based educational model.

Led social media strategy and content creation. Rebranded digital presence to highlight both students and the staff. Developed visual and narrative content aligned with the school’s sensory-aware, motivation-driven approach to learning.

  • Increased social media engagement ~20% over the summer through cohesive design, storytelling, and community-focused messaging. Introduced staff spotlight, showcasing the heart of the school. Shared “week in the life” carousel.
  • Created playful introduction video with visual map of the school. Provided an immersive experience for potential students, parents, and community members

THE EDIT SHOPS, Mill Valley, CA | Marketing Intern (Summer2025)

Thoughtfully curated women’s boutique blending fun, effortless style with accessories.

Built brand awareness, viability, and lead generation by revamping the social media strategy. Maintained relationships with high-profile vendors to ensure consistency across digital and in-store experiences. Curated emerging and established designer inventory to align with brand values and aesthetic vision.

  • Developed narrative-driven social media approach to strengthen brand identity and engagement.
  • Diversified media strategy. Featured owner with interview, day-in-the-life feature of Paris fashion experience with links to products, increasing engagement ~15%.

CHILD USA,Philadelphia, PA | Work-Study Role (2023 to 2025)

Non-profit focused on child rights and sexual abuse statute of limitations reform.

Performed database management, donor tracking, social media, and graphic design. Worked across several functions, including donations, fundraising, HR, marketing, public relations, and events planning and execution.

  • Performed experiential and event marketing, including programming design, venue / event design, and the creation of flyers, posters, and gift baskets.
  • Coordinated branding, messaging, and communications for events: annual gala, golf outings, and webinars.
  • Applied AI to the website, evolving user experience and tech capabilities.

THE DAILY PENNSYLVANIAN, Philadelphia, PA | Social Media Marketing (2024 to Present)

UPenn’s independent student-run newspaper.

Collaborate with the social media team to maintain a seamless presence across all social media platforms. Write engaging captions for journalists’ pieces on social media.

  • Designed and published ~10 social media posts per day in Adobe Illustrator, aligning visuals with editorial content.
  • Accelerated the content development process by creating 30 reusable templates. Collaborated with the social media team to assess needs and create templates in Adobe Illustrator.

NOZ DESIGN, San Francisco, CA | Design Intern (Summer 2024)

High-end interior design firm known for bold style.

Advanced residential design projects from concept to installation, including sourcing materials and managing timelines. Completed on-site installations independently, ensuring accurate execution of design plans. Communicated directly with clients to provide project updates and address design needs. Provided inventory tracking, vendor coordination, and documentation.

  • Innovated revenue-generating pillows from repurposed and upcycled excess fabric. Worked with textile specialist.
  • Delivered an interior design installation for McMullin.
  • Researched 100+ interior design books to share notes, documents, and presentation for author.       

E D U C A T I O N

UNIVERSITY OF PENNSYLVANIA, Philadelphia, PA | Bachelor of Arts in Design and Psychology (May 2026)

T E C H N I C A L S K I L L S

Adobe Creative Suite (InDesign, Illustrator, Photoshop), Figma, Java Script, Css, HTML, Autocad, Miro, Rhino 3D, Raisers Edge

I N V O L V E M E N T

BLOOMERS COMEDY | Costumes Chair (2023 to Present) THE OAX SOCIETY | PR and Marketing Chair (2024 to 2025)